Our Aviation Experience

Turning Business Challenges into Data Solutions

Partner With Datahub Consulting to Build Your Data Strategy

At Datahub Consulting, we specialise in creating data solutions to business challenges within the aviation sector. We understand how to transforming data into actionable insights that drive growth, efficiency, and innovation. With deep expertise across key sectors, we deliver tailored data solutions that solve real-world challenges. We understand that transforming data is not industry-specific, but we also understand that industries have their own unique analytical requirements. Whether you're looking to optimise operations, enhance customer experience, or meet regulatory demands, our team of data experts is here to help.

Ready to unlock your data potential? Contact us today.

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Our Projects

Datahub Consulting are one of a small number of data consultancies that have worked extensively with organisations in the aviation sector. Because of this we have a dedicated Aviation Centre of Excellence. We’ve worked with airlines, airports, and aviation service providers like ground handling companies to deliver data solutions that improve operational efficiency, safety, and customer experience.

How we have helped aviation organisations:

  • Implemented MS Fabric into an airline to effectively increase reporting capabilities and provide decision making insights based on trends.
  • Worked with an airline to better understand customer preferences, trends, and behaviours’ to improve their services with customer expectations.
  • Provided expertise in global data protection laws and DPO services to both airlines and airports in UK, Europe, Middle East, and Africa.
  • Worked with airports across the world to optimize the operations
  • Worked with service providers like Ground Handling Companies, and GSM etc

How Data Strategies Can Help in Aviation

In today’s world airlines and airports need to look at their data to deliver services to their customers. Airlines and airports have a wealth of data available to them, and they need to utilize that data to have a competitive edge. Is your airline using machine learning and AI to optimize insights and support decision making?

  • Reduce aircraft downtime and maintenance costs
  • Improve passenger satisfaction through journey analytics
  • Optimise crew scheduling and flight operations
  • Monitor fuel efficiency and environmental impact

Challenges & Opportunities the Aviation Industry Face

With our expertise working with airlines and airports we understand the challenges faced in the aviation sector. We also have data-driven solutions that can address these challeges and provide the aviation sector with the option to convert challenges into opportunities.

The challenges where we’ve previously supported airlines and airports.

  • Rising fuel costs and sustainability targets
  • Complex logistics and scheduling
  • Increasing passenger expectations
  • Regulatory compliance and safety standards
  • Managing delays that are out of the airlines control
  • Airport staff utilisation based on passenger volumes.
  • Understand where the the bottlenecks are whilst navigating through the airport.

Read Our Aviation Case Study

Read our case study where an airline wanted to have better reporting capabilities across multiple systems with little latency, so near real time reporting. The reached out to Datahub Consulting where we visited there headquarters in the middle east. Whilst we where there we gathered the requirements and created a solutions document that was approved by the customer.

The challenge for the airline

Within the airline industry third party systems handle the data for reservations, loyalty programme, and finance etc. The airline was using Power BI for reporting and was taking manual extracts from those third-party systems on a monthly basis to import into the power BI models. The Power BI reports used similar reservation, customer, operational, and financial data but each power bi report had its own model, creating siloed reporting.

 

Want to read more…

Why Choose Datahub Consulting as Your Data Partner

  • Datahub have experienced data engineers, data analysts, and a project manager that have all worked previously for airlines or airport. Providing expert knowledge of aviation data and aviation projects.
  • Datahub have a Aviation Centre of Excellence providing customers with a dedicated team of experts.
  • We are happy to travel globally to your headquarters to meet your team, understand your business, challenges, and requirements. We have previously delivered successful projects in UK, Europe, Middle East, Africa, Canada, and U.S.A
  • Solutions Partner of Microsoft, where all of our data engineers and analysts have passed MS certification exams. Proving they are experts in their field of expertise. We also have Microsoft Certified Trainers (MCT) within the business allowing us to train your technical teams in the latest technology.
  • Offices in the UK with our central London and Leicester offices. To our European office based located at a tech hub in Madrid, Spain.
  • Experts in digital transformation to improve efficiency, reduce manual effort, reducing the risk of errors, automated monitoring and notifications.
  • Datahub can deliver complete data solutions from implementing the latest data technology with our data engineers, meaningful insights with real-time reports and dashboards, take advantage of predictive analytics with our data scientists, advice and guidance on over 15 data protection laws with our compliance and legal experts.

Let’s take your aviation data strategy to new heights.

Talk to Our Experts

Frequently Asked Questions

Real-time analytics enables airlines to monitor operations, aircraft health, flight delays, reservations, lost baggage claims. Like many airlines Delta Airlines uses real-time data to optimise flight paths and reduce fuel consumption. Airports use real-time analytics to manage passenger flow through the airport and reduce bottlenecks at security checkpoints. These insights lead to faster turnaround times and improved on-time performance.

AI is being used in many ways in the aviation industry. Some examples of this are:

  • Predictive Maintenance
    Airlines like Delta and United Airlines use AI to analyse aircraft sensor data and forecast component failures before they occur. Reducing the amount of time that an aircraft is on the ground and not operational, thus increasing revenue and passenger satisfaction.
  • Fuel Consumption Optimisation
    With rising costs airlines are looking at AI to optimise the fuel used on routes.
  • Personalised Customer Service
    Airlines are wanting to provide a better customer experience for passengers. They understand that the industry is getting very competitive with many airlines flying the same route. Providing a better customer experience will ensure that passengers use the airline many times and will also join the loyalty programme. Examples of this are: AI chatbots, recommendation engines, and tailor travel experiences, all of this will increase passenger satisfaction.
  • Safety
    With more aircraft in the air there is more pressure on air traffic control (ATC). AI is used to support controllers in their work to ensure high levels of safety are maintained.
  • Operational Optimisation
    AI helps reduce flight delays by up to 35% through smarter scheduling and air traffic management.
  • Passenger Experience
    With both airlines and airports passenger experience is one of the biggest growth areas in data. Airports around the world are increasingly leveraging artificial intelligence (AI) to enhance passenger experiences, improve safety, and streamline operations. AI-driven technologies are being used to deliver personalized services through virtual assistants, automate customer support, and provide real-time updates on flight status and gate changes. For example, Air India’s AI.g assistant and Saudia Airlines’ AI travel companion offer passengers itinerary planning, check-in support, and dining recommendations—all powered by Microsoft AI.
  • Airport Gate Allocation
    Machine learning systems, like American Airlines’ Smart Gating, assign aircraft to gates automatically, significantly shortening taxi times and improving fuel efficiency.
  • Security
    Security procedures at airports are undergoing a major shift thanks to AI innovations. Technologies like facial recognition and computer vision are making identity checks faster and more seamless, helping to cut down on queues and improve throughput at security points. For instance, Alaska Airlines is exploring the use of biometric boarding systems and AI-driven baggage tracking to minimize delays and enhance the overall travel experience for passenger.

Airports are integrating biometric systems (e.g., facial recognition) for seamless check-in and boarding. Real-time analytics helps manage crowd density and queue times, improving passenger flow. AI-powered mobile apps guide travellers through terminals, offer personalized lounge access, and provide real-time updates on gate changes and delays.

Yes. for example Amadeus offers APIs and data feeds that can be integrated into cloud-based data lakes. This allows airlines to combine booking, pricing, and customer data with operational and third-party sources for advanced analytics, machine learning, and reporting. Datahub Consulting have previously integrated data from the Amadeus system into MS Fabric OneLake. Please have a look at our articles to find out more.

Any airline that processes data of EU passengers, whether through bookings, marketing, or monitoring behaviour etc must comply with GDPR. This includes ensuring lawful data processing, providing data subject rights, and maintaining robust data security measures. Please be aware that as airlines carry passengers of all nationalities then other data protection laws may apply. EU GDPR is one of many applicable laws enacted throughout the world.  For further information on data protection law please speak to Datahub Consulting who have a compliance team and are experts in global data protection laws.

Yes. Non-EU airlines offering services to EU data subjects must appoint an EU-based representative to liaise with regulators and handle data protection inquiries.

Absolutely. Airlines carry passengers of many nationalities will need to comply with many data protection laws. Having a centralised data protection framework is essential to manage compliance across jurisdictions and avoid regulatory penalties.

Many modern data protection laws have “extra-territorial” scope means that businesses worldwide must comply if they process personal information of data subjects of that particular country. This includes scenarios where a company may not have a physical presence in the country but targets data subjects with their products or services or monitors their behaviour online.

We would recommend all airlines to have a Data Protection Officer.

There are some laws where it’s mandatory to have a DPO. Others like EU GDPR it’s mandatory based on certain requirements.  For example with the EU GDPR if an airline processes large volumes of sensitive data or engages in systematic monitoring (e.g., biometric boarding), it must appoint a DPO. The DPO oversees compliance, advises on data protection, and serves as a contact point for authorities.

EU GDPR Article 37 (Designation of the data protection officer) defines where a DPO is mandatory.

Find out how we can help

We do not employ salespeople; our team are all experienced technical specialists that can talk you through any of our services.

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